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How to pick the problem, size the bet, and know whether it actually worked.
Real value — trapped in one person's chat history. Can't be aggregated, can't be attributed, doesn't survive them leaving.
Too big to experiment on. No control group, and the measurement cycle is slower than the technology cycle.
Shared work. Shared context. A bounded edge. The only level where value becomes visible.
A task, a decision, a small assist, a surprise. Drop it in the chat.
Deployment destroys the counterfactual. An experiment keeps it on purpose — and that's where every number in this session comes from.

Replaced: monthly expense reports and the chase.
Lives in: Slack. She DMs you.
Live since: July 2026.
Clean data, clear stepsReplaced: a spreadsheet, Trello, and a weekly meeting.
Lives in: Slack. You talk to it in channel.
Live since: May 2026.
Messier data, tangled processBoth built by one person, in evenings, with Claude. One we can give you numbers for. One we can't.
Penny · start here
Where is your data most ready — and where is the task most complex?
Penny drafted May's month-end close — 314 expenses, $36,992 — and we locked it before our bookkeeper finished hers.
Two independent answers to the same question. Neither contaminated the other. That's a ground truth you don't control.
The parallel run isn't caution. It's instrumentation.
PennyThe score didn't tell us it worked. It told us exactly where to draw the line between what ships unreviewed and what needs a human.
The weekly resourcing meeting just… stopped appearing. Nobody cancelled it. The spec had said replacing it was a non-goal.
A redesign cuts a step out. A workaround automates the annoyance around it.
Encoding our policy in an agent revealed nobody had been following it.
Did the work get faster, cheaper, or more accurate?
Did the experience improve—and would people choose the old way again?
Did the experiment make something newly possible?
Decide which one you're betting on before you start — or you'll declare a working experiment a failure.
Not build. Not launch. Just run beside the thing you already do — and keep the receipts.
Bring the pain you'd most like to kill. We'll spend a couple of hours helping you design the experiment around it.
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